
Campaign Photo Shoot
Cliffside

The end of an era
Featuring my graduate collection Letters To... "Cliffside" is a memorable campaign style photo shoot, documenting the entirety of the finished collection and bringing closure to this labour of love.
Each outfit is the physical embodiment of a letter written to different addressees. Fashion meets typographic design in this playful yet sincere project, which serves as an advocate for annotated garments through the development of textile typefaces. The letters are addressed "To my Siblings", "To the News", "To my Future Self", "To the Neighbour", "To a Friend", "To Grandma", and "To God".
Direction & Styling: Lily Mergard
Photo & Video: Saën Sunderland
Model: Bella Rose
Asst. photographer: Reuben Mergard
Asst. MUA: Gabrielle Mergard
Date: 2022


A letter to the News...

A letter to the Neighbour...

A letter to my Siblings...


A letter
to my
Siblings...

A letter to my Future Self...

A letter to
a Friend...


A letter
to a
Friend...

A letter to my Grandma...

A letter to
God...

